In a recent survey, 5% of US adults said they have already used augmented reality (AR) while shopping. By February 2021, this number will increase to more than 11%. Another study, conducted by eMarketer and Bizrate Insights, found that 34% of adults said they were interested in using AR while shopping. Despite the limited applications for AR in the present, this technology has enormous potential.

VR and AR are often mistaken for each other. However, there is a big difference between them. Although both are based on the same concepts, these are fundamentally different technologies. VR refers to virtual reality, while AR is a form of augmented reality. However, AR can be considered a part of the next generation of digital infrastructure architecture. In FYEGE’s case, the technology has enabled employees to order-pick inventory using AR.

In augmented reality, you can overlay virtual objects on real objects. The key difference between virtual and augmented reality is that the former tries to recreate the whole real-world environment. AR, on the other hand, aims to alter the perception of the user through the addition of digital data. This technology is most commonly found in smartphones and other mobile devices. There are several types of AR. Here are some examples:

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