The Power of Augmented Reality for Marketing and Advertising

Augmented reality (AR) is becoming ever more mainstream, from Pokemon Go to virtual fighter jets; AR can be found everywhere from everyday products such as cell phones and watches to commercial airplanes and spaceships.

AR works by augmenting physical space with digital information via mobile device, typically marker-based or superimposition-based AR. This delivery mechanism could range from as simple as an app on your smartphone to complex solutions like smart car windshields.

Creating an Immersive Experience

Augmented reality (AR) is one of the most prevalent forms of extended reality (XR). AR devices use cameras equipped with cameras to recognize objects in real-life images or video streams and download data necessary for overlaying digital content over them.

AR is accessible to over 2.5 billion people globally, giving them access to immersive brand experiences right in their homes through smartphones. As such, AR provides a powerful way of creating more engagement among your customer base.

AR can break down complex information into manageable digital pieces that are easier for customers to understand and process, thereby shortening sales cycles and decreasing purchase anxiety for unfamiliar product categories. Home furnisher IKEA utilizes an AR app that lets customers preview how furniture will look before buying it – this increases customer trust and conversion rates significantly.

Boosting Engagement

AR can provide relief for consumers overwhelmed by marketing messages by breaking complex information down into digestible digital bits and by helping customers better comprehend how products can enhance their lives; eliminating one-on-one meetings or lengthy FAQs in favor of interactive digital snippets.

Augmented reality works by overlaying virtual content onto the user’s view of their real environment using special software programs that track specific markers in their environment and display more information onscreen.

Sports broadcasters have taken notice of this and utilized augmented reality (AR) to make it easier for fans at home to follow along with what is happening on television. From tracking hockey pucks and overlaid yellow lines for first down markers, AR technology has enabled viewers to stay engaged.

Brands that employ AR to provide immersive experiences are more likely to experience an increase in sales – this is particularly evident among new customers purchasing from product categories for the first time.

Increasing Conversion Rates

Augmented reality (AR) has long been used as an exciting and engaging way to attract customers, and now more than ever with technology advances it is being used as a powerful conversion tool. AR devices such as smartphones, tablets or smart glasses with camera-equipped lenses loaded with software which recognizes objects in front of its lens and downloads information about it from a cloud database to create an augmented experience superimposed over real life environments.

One such app is Adidas’, which allows customers to see how shoes will look in their own size before making a purchase, decreasing return rates and customer frustration. Lowe’s uses AR to allow customers visualize products within their home environment – again helping customers feel confident purchasing decisions more easily.

Other applications of AR include navigation, which enables a user to overlay data over live views of their surroundings; education (enhancing classroom or museum experiences); and entertainment – virtual games or AR enabled social media content are just some examples of such uses.

Creating a Personal Connection

AR technology can help brands develop closer ties with their customers by using it to deliver visual and interactive messages – such as adding emojis on video to help create an emotional connection with consumers.

AR can also be a valuable way to educate consumers on products. AR provides an effective means of helping consumers grasp the value of products more quickly, speeding up sales cycles. Furthermore, using AR to demonstrate complex processes or mechanisms may help simplify them for consumers.

Augmented reality can also be used for entertainment. Snapchat filters and the popular game Pokemon GO are excellent examples. Companies may also utilize AR to create large-scale immersive experiences – an example being Acura’s AR racing experience which uses entertainment to change customer perception of the brand.